I'm just really cracking up that two weeks later, this is still making the rounds of marketing publications.
Yesterday, Seana Mulcahy, who contributes to MediaPost's OnlineSPIN blog, wrote a post about MBTA and the MIT students. It is a fun read titled Don't Mess With The MIT. Here's a taste of what Seana wrote:
On a local level, I had to laugh out loud (LOL) when I heard about a
completely ridiculous case, the MBTA v. Anderson. It has spawned national ink
(in hard copy and electronic). Nonetheless, the Massachusetts Bay Transportation
Agency (MBTA) has what it calls a Charlie Ticket System. It is a public transit
system that’s supposed to be safe and secure. Well, think again, folks. It seems
a group of students from Massachusetts Institute of Technology (MIT) hacked the
system and recently published an academic paper detailing the findings.
I just love it when trains and marketing collide.